Fine Details North
Social media management, web and creative campaigns
- Gemini
- ChatGPT
- Claude
- ClickUp
- Figma
- Luminar
- Lightroom
- Photoshop
- Premiere Pro
- CapCut
- Creative Cloud
- Sony
- HeyGen
- ElevenLabs
01 / My work
My work
Tailor-made creative. Purpose-built. Results-driven.
02 / Profile
Every shot has a job to do.
I'm Santiago Villegas. Founder of Action Imaging and photographer.
I've spent more than ten years behind cameras: photo, video and drone. Since 2020 all of it points at one thing: content that brings customers to a business. I've planned and shot campaigns across the US and Canada, almost all for home improvement companies: windows, roofing, bath, kitchens, solar and HVAC, close to every renovation product on the market. When a project needs more than one set of hands, I build and lead the crew.
I know what makes someone stop and look. I know what a hesitant buyer needs to see before picking up the phone. And I know why the photo on a page can sell more than the words next to it.
If you run ads, that means pieces built for each audience and each stage of the decision. If you run a business, it means content that brings in clients, not likes.
03 / Selected work
Selected work
Featured engagement
Featured engagement: a North American performance marketing company specialized in home services lead generation. For over four years I ran their media production. I planned every shoot around what the media buying and CRO teams needed to test, directed the technical side of every production, built and managed a freelance crew network across the US, and organized the systems behind 250+ productions in 15 verticals. I also led the adoption of AI tools in the creative workflow. That creative helped scale multiple campaigns, cutting acquisition costs by up to half.
250+
productions
15
verticals
up to
50%lower CPA
NDA
This section has its own key.
Client media under NDA. Enter the section code to view it.
Behind it: four years of campaigns for one client, video and stills. Write to me and I'll send you the code. contact@actionimaging.ca
- Multiple verticals
- AI Avatars & Animation
- Brand & Events
Independent client work
Rust-Check Newmarket
Social media management, web and creative campaigns
Bajic Clinic
High-end creative production
Real Estate
Residential and commercial photo and video
Live on client landing pages
All photography by Santiago. Click to open.
CREATIVES THAT CONVERT · STRATEGY · PRODUCTION · POST · NORTH AMERICA + LATAM · CREATIVES THAT CONVERT · STRATEGY · PRODUCTION · POST · NORTH AMERICA + LATAM ·
04 / Contact
Let's talk.
Tell me about the project. I read and answer every message myself.